2018
Shenkar
Year 03
Oili gets it. It's a kind, honest and shame-less cosmetics brand meant for those first years of treating ourselves. I thought it could be fun to make those awkward situations turn into moments of discovery and fun.
The art direction takes a dip into the dreamy, holographic pool. It's got a subtle iridescent whisper to it, that reflects youthful energy while still maintaining a sleek look.
The characters are referencing doodles in a notebook. They're simple but with a lot of attention to detail. Each teen has their own hygiene revelation to deal with and a different attitude to show their character.
